A TRUSTED KIWI ENERGY SOURCE, In 1914, Leonard H Heard began making his exclusive range of sweets in Parnell, Auckland. Today, 100 years on for all the Kiwis out there that love to be active it's good to know that HEARDS® Barley Sugars continue to deliver that little energy boost. With no changes to the traditional oval shape, our sweets are proudly made in New Zealand. If you love these traditional Barley Sugars you may also like our delicious Butterscotches and Fruit Refreshers. Whenever you need that little energy boost - reach for HEARDS® - one of New Zealand's trusted energy sources since 1914. , New Zealand made, No artificial colours, Concentrate Energy! Keep them handy - Road Trip, Picnic Time, At The Beach